Image Credit : Times Media
FINANCIAL MAIL AND AD FOCUS’ AWARD HONOURS INNOVATIVE RESULTS DRIVEN LOCAL BUSINESS COLLABORATION
Beirut, Lebanon (30 November 2016) — The Hardy Boys, a J. Walter Thompson Company, and their client, SA Home Loans, were honoured at Financial Mail’s recent Ad Focus Awards in Johannesburg, winning the industry’s top accolade for local business partnership. The Partnership of the Year Award celebrates an agency/client partnership that has mastered marketing challenges with innovation and focus to create proven business results.
Based in Durban, South Africa, The Hardy Boys and SA Home Loans began collaborating nearly ten years ago, when The Hardy Boys re-launched SA Home Loans to the local market. Since then, the two companies have forged a deep partnership, surmounting economic challenges such as the sub-prime crash of 2008. The unique relationship has ensured business objectives have been met on both sides of the partnership equation. In the case of The Hardy Boys, it has seen the core agency team remain active on the account for close to a decade. The strong relationship between client and agency counterparts across strategic, creative and servicing teams, has allowed an open and rewarding experience for all.
Commenting on the award, Crispin Harrison, Director of Sales and Marketing, SA Home Loans said, “We have always valued The Hardy Boys’ understanding of our business at every level, from initially relaunching our brand, to their ability to adapt and address the reality of some very real challenges our industry has faced over the years. This award just confirms and recognizes that. It’s well deserved and we are proud to be part of it.”
Dale Tomlinson, CEO of The Hardy Boys added, “This award is a testament to our history of true partnership and mutual success. It’s a special privilege to work with a client such as SA Home Loans, who embraces our belief of true collaboration, allowing us to be part of their team, rather than merely a supplier. While our passion as an agency is to craft great work, we are always mindful of our client’s business objectives. What we bring to the table must meaningfully impact their results. SA Home Loans’ “part of the team” philosophy has allowed us to work together on proposing new product offerings and other marketing initiatives which have driven demonstrable business success.”
About The Hardy Boys
The Hardy Boys is a full service, multidisciplinary, channel neutral agency, made up of a group of idea generators, strategic thinkers and passionate problem solvers. We help brands and businesses find answers and their voice in the market place. We live by the three key values of ‘curiosity’, ‘collaboration’ and ‘courage’ and these drive our approach to every challenge. We are proud to not simply be a South African agency operating in Durban South Africa – but a multi-disciplined African brand-building consultancy headquartered in Durban, South Africa
ABOUT J. WALTER THOMPSON COMPANY
J. Walter Thompson Company was founded in 1864 and has been making pioneering solutions that build enduring brands and business for more than 150 years. Today the company has evolved to include several global networks including J. Walter Thompson Worldwide, Mirum and Colloquial.
In the Middle East and Africa, J. Walter Thompson is one of the leading communication agencies in the region with 27 offices in 24 markets. The MEA region is structured to deliver communication based business solutions across all channels needed to successfully deliver the marketing plan. For more information, please visit us www.jwt.com/mea and follow us @jwtmea