Bou Khalil Supermarkets - Corporate
The Good Note / J. Walter Thompson Beirut
Giving money to beggars on the streets – many of whom are children – is an act of goodwill; unfortunately, in Lebanon, we can’t always trust it goes towards good things. In some cases, the money goes to the beggar’s desperate family that has no other way to make ends meet. In others, it goes straight into the pockets of people profiteering from these beggars. Knowing this, many Lebanese simply stopped giving because they couldn’t trust that their money was being used for good things, basic human needs.
So when Bou Khalil Supermarkets, which has committed to generations of care since 1935 across Lebanon, came to J. Walter Thompson with a brief to help serve their community, we leveraged these insights, and created a solution that the Lebanese could trust and start giving again, responsibly. We created the Good Note.
Good Notes can only be spent at Bou Khalil supermarkets on necessities such as food, water, household supplies, baby care, and personal hygiene items. Bou Khalil also tied up with Pharmalife pharmacy so that with a valid medical prescription, Good Notes can be used for medicinal needs. To ensure as much as possible that the notes are used properly, they cannot be redeemed for cash and cannot be used to buy alcohol, cigarettes or related paraphernalia.
Since the launch of the campaign, public awareness and trust has brought in additional partners, including a number of venues across the country, ranging from popular cafes to independent bookstores.
For more information on The Good Note, please visit www.thegoodnote.com
A selection of stories about beggars receiving the good notes can be found on Instagram https://www.instagram.com/thegoodnote_1000kheir/