Head of Media / J. Walter Thompson Brazil
I believe that the cure for the woes of our days is through walking and breathing.
Constantly looking for new ways of viewing and perceiving the world, I seek to learn new cultures, try all types of food, and travel a lot.
In terms of communication, it is my opinion that logic has changed and I agree with Druker: “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic.”
With a business administration degree from ESPM, I worked for five years with fashion marketing. At JWT since 2007, I have managed accounts such as Microsoft, Johnson & Johnson, Nestlé, HSBC, and Coca-Cola. In the campaign for the latter for the World Cup, we won Bronze and Silver Lions at the Cannes Festival. At JWT, in addition to media, I was one of the persons responsible for structuring Channel Planning and I am currently head of the Research Department.