Santa Casa da Misericórdia - Doação de orgãos
Talent Donors / J. Walter Thompson Brazil
What if you could have the lungs of the international soccer player Zé Roberto? Or the eyes of the renowned Sebastião Salgado? The campaign called “Talent Donors” created by J. Walter Thompson for the Porto Alegre Holy House of Mercy features some of the greatest national and international stars announcing themselves as organ donors – and such organs that represent their biggest talent. The idea here is to call attention to the subject and invite people to publicly announce themselves as donors, just as the artists do it in the commercials.