my first OPINEL / J. Walter Thompson Frankfurt
As a child, you are excited about your first pocket knife. If you get it ‐ you want to start carving right away. But often you can’t, simply because there is no wood at hand immediately due to various reasons (urban settings, inside home etc.). World‐famous french knife manufacturer OPINEL knows that and asked us for an innovative solution. Enabling children to carve immediately while using a sustainable product.
We created my first OPINEL READY TO CARVE. With my first OPINEL READY TO CARVE children don’t have to look for carving wood anymore, as knife and wood are melted into an intelligent packaging design. Inside a small tree trunk, made from sustainable recycled basswood, there is a colored my first OPINEL No. 7 Children's Carving Knife, along with an intuitive visual instruction. On the outside, a little wooden leaf explains the product in short. That’s it. You’re all set –start carving.