Rain / J. Walter Thompson Amsterdam
Spa’s natural mineral water originates from natural mineral springs in the Belgian Ardennes. The Spa area is one of the best-protected nature reserves in Europe and one which enjoys high rainfall. Its flora and fauna flourish, resulting in the purest possible mineral water.
Many people are unaware of this interesting background and perceive Spa to be just like any other mineral water.
Every drop of Spa was once a drop of rain. For the rain project we wanted the music to be composed by the rain itself. We built a custom installation in the Spa forests, equipped with 16 water-sensitive sensors laid out on different stretches of nature in the area.
The rain generated a unique soundscape. The data from each of the sensors was converted live into sound.
The online video and its unique soundtrack created a differentiating story for a brand whose name has become the category.