Director of Global Planning / J. Walter Thompson London
Orlando is a specialist in planning on global brands and joined J. Walter Thompson in 2008 from Bartle Bogle Hegarty where he was Head of International Planning. He helps shape the approach that J. Walter Thompson takes for strategy on global brands alongside developing the planning department.
In his current role at J. Walter Thompson Orlando is also Chief Strategy Officer for TeamHSBC, a multi-discipline WPP team. He is responsible for setting the overall brand strategy worldwide, and for developing multi-national multi-discipline campaigns for the HSBC brand, as well as the various products and services.