Content related to 150 Banknote / J. Walter Thompson Hong Kong
/ J. Walter Thompson Hong Kong
To celebrate HSBC's 150th anniversary, we worked with the bank to create an HKD150 augmented reality banknote. Thereby bringing to life the bank’s rich history in Hong Kong in a suitably forward-looking way. Both the note and the app were promoted in a brief but extensive outdoor, print and digital campaign. The 150 AR App went straight to the top of the Hong Kong App Store. While the banknote itself was oversubscribed within two days, ending up with more than 8 million applications - not bad from a population of just over 7 million.
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