HSBC - HSBC Global
App Tycoon / J. Walter Thompson Dubai
Third TVC for the HSBC 'In the future' campaign, 'App Tycoon' shows how businesses will thrive through making international connections.
The film, created by JWT Dubai and prodced in conjunction with JWT London, brings to life the businessmen of the future – young, ambitious and internationally minded. Technology has empowered these entrepreneurs and businesses, no matter their geography. This execution represents the future of international trade and the way international connections can drive growth for businesses around the world.