HSBC - HSBC Global
Taxi / J. Walter Thompson London
Second TVC for the HSBC 'In the future' campaign, 'Taxi' shows how the international bank understands doing business in faster growing economies.
The ad, created by JWT London, shows a businessman visiting Gurgaon, India for the first time. He takes a taxi ride and learns from a conversation with the driver about how the area has developed. Much faster than he had anticipated.
The ad was directed by Hadi and produced by Outsider.