HSBC - HSBC Global
Serious Play / J. Walter Thompson London
HSBC ‘Serious Play’ brings to life the financial group’s co-title sponsorship of the 2012 Cathay Pacific / HSBC Hong Kong Sevens tournament.
The ‘Serious Play’ films aim to encapsulate the high levels of passion and commitment from both spectators and participants at the tournament.
‘Serious Play’ captures the popular trend of spectators wearing fancy dress at the tournament and the seriousness with which people take their costumes. It is also intended to represent the bank’s dedication to the growth of the game both at a professional and a grassroots level.
Numerous teams in costumes such as Cowboys, Centurions, Elves and Green Army men feature in high-tempo scenes that unravel across a variety of locations in Hong Kong. The films feature Sevens players from local Hong Kong rugby clubs, as well as stuntmen from around the world. Former England and British Lions player Jason Robinson and past Australia captain George Gregan also make cameo performances in the films.