National Creative Director & Senior Vice President / J. Walter Thompson Mumbai
Tista started her career with Whitelight where she learnt a whole lot about shooting advertising commercials and why film people hate agency types. After assisting on over 60 commercials she started as a writer in Lowe Lintas, where she worked on Johnson and Johnson, Unilever, then a stint at Ogilvy followed with a second innings at Lintas. Same clients. Same Brands. Different advertising. And then a move to JWT.
Currently as ECD of Mumbai she is ranked 20th most creative person in Asia – and has contributed to making the Mumbai office the most creative branch in the JWT network in Asia. Recent wins include a Gold, Silver, Bronze, Finalist at AdFest; Gold, Finalists & Merit awards at One Show; Gold, Finalist at Cannes; Gold at Clio; Grand Prix, Gold, Silver at Spikes Asia, etc.
Tista is a student of English Literature and life. She enjoys creative challenges as much as helping with her kids’ homework. “If I didn’t love what I do I’d be miserable and it would show in my work”.