Godrej Security Solutions - Goldilocks
Golidlocks - Your Personal Locker for daily valuables. / J. Walter Thompson Mumbai
The ad campaign brings out the essence of personal choice and the importance of a personal locker. Different things are valuable to different people for various reasons. Said that, the communication, tone and style of the campaign is designed around the product keeping the secretive element alive.
This is not a normal looking safe, nor bulky or cumbersome. It’s sleek, cool and contemporary. The storytelling and execution of the campaign too holds a curious and surprise quotient to it. Every story is unpredictable and engaging, as you don’t know what it’s building up to! The surprising connections of what each person uses the locker for in the end, gives the campaign a fresh voice.