Nestlé Italia - Kit Kat
Break Time Friday / J. Walter Thompson Italy
JWT Milan launched its first ever live global break event for KIT KAT in March 2012.
Every Friday during March, KIT KAT fans on Facebook - www.facebook.com/kitkat - have the opportunity to watch their personal photographs being transformed into an original caricature by one of the specialist KIT KAT artists. Fans from around the globe simply have to submit their photograph and wait to see if they are one of the lucky fans chosen for an unusual and highly personalized KIT KAT break.
The dedicated ‘Break Time Friday’ application displays all of the original sketches, as well as mini video clips of the artists as the fans’ portraits are gradually created.