Nestlé Spain - Nestlé Gold
Dare to feel more / J. Walter Thompson Barcelona
JWT is responsible for the “Dare to feel more” campaign for Nestlé Gold chocolates. Starting with this first project, the agency has become responsible for the cross management of the Nestlé Gold brand (Ice Cream and Nestlé Gold chocolates).
This first spot meets two objectives. The first is communicating the launch of the new Nestlé Gold Crunchy Cream Bonbon: a delicious milk chocolate bonbon with soft cream, crunchy cookie and caramelized almond. The second objective is to reflect Nestlé Gold’s new positioning.