SETEM - Ethical Finance
Error 104.com / J. Walter Thompson Barcelona
This viral marketing campaign aims to remind people that Ethical Banking exists. The video is based on an email which spread across the Internet and had a lot of repercussions. Some guy decided to divide a sum of money earmarked for a US government bailout plan, by the number of inhabitants on the planet. But this experiment had one serious error which spread like wildfire. This became the starting point for a video which aims to make people think about a real opportunity to change the system.