Freixenet Spain - Freixenet Carta Nevada
Freixenet / J. Walter Thompson Barcelona
As each year, Freixenet is as punctual as ever, opening the door to Christmas with its new communication campaign. JWT was put in charge of creating and developing the material for the most anticipated toast of the year. For the occasion, the chosen concept is a fusion of the dances of two of the most renown dancers in the world. One the one hand we have Sara Baras’ dance, the universal artist who represents an art that has earned the recognition as a World Heritage; on the other hand, the classic and contemporary dance personalized by the National Company of Dance and it’s artistic director José Carlos Martínez.