Amnesty International Spain - J. Walter Thompson Spain for Amnesty International España
Gifts With Commitment / J. Walter Thompson Barcelona
For a member-get-member promotional campaign, last Christmas we chose the typical gift you’re committed to at Christmas time (a pair of socks) and turned it into a gift with commitment. In conjunction with a fair trade workshop, we created some socks with designs related to injustice. These socks became the welcome pack which new members would receive with their gift subscription to Amnesty. This meant value for the member who is giving, value for the one who is receiving (new member), value for the one who is manufacturing them and value for Amnesty recruiting new members.