Amnesty International Spain - J. Walter Thompson Spain for Amnesty International Spain
Graphology / J. Walter Thompson Barcelona
A signature says a lot about a person, no doubt about that. However what describes them even better is where and what they sign. On Human Rights Day we organized an event in Barcelona, backed up by 29 other cities in Spain. We alerted people by carrying out graphologic tests of recognized political leaders. With this campaign we wanted to call attention to the power of their signature in the fight against human rights abuses, and above all to appeal to them to exercise this power.