Nestle - Kit Kat
Kit Kat ‘Crane’ / J. Walter Thompson London
In January 2011 Kit Kat kicked off a marketing campaign reminding UK consumers to make the most of their breaks.
The activity, created by JWT London, builds on the long-running ‘Have A Break Have A Kit Kat’ campaign, and places emphasis on the fun that can be had during a break by showing people being inventive and playful with the things around them.
The TV ad shows a crane operator on a demolition site. Whilst enjoying a Kit Kat he is inspired make his break better and recruits his fellow operators to start having fun with their demolition balls