Nestle - Kit Kat
Kit Kat ‘Klock’ / J. Walter Thompson London
During March 2011, JWT London created an ambient campaign for Kit Kat to remind Londoners to take a break. A series of clock hands began ticking on London Underground stations during the evening of 24th March. The clock faces were carefully synchronised in order to create a typeface that occasionally spelt the word ‘BREAK’.The clocks were also projected on walls at five different London locations where there was late night work going on.