Nestlé Ice Cream Spain - Maxibon
Maxivilla / J. Walter Thompson Barcelona
JWT was the agency responsible for the creation of the launch campaign for the new Maxibon cone. It’s an integral campaign for Nestlé’s latest ice-cream product that will appear on Television, in outdoor ads and will surely have strong online presence. Once again, the campaign features David Villa and the trusty MIX THE GAME, MAX THE FUN slogan that encourages mixing what you like to create something even better. It’s in accordance with the concept behind Maxibon’s latest product: mixing the classic sandwich with a cone to create the new Maxibon Cone. In this new campaign, David Villa discovers a small village entitled “Maxivilla”, which isn’t your everyday village. He encounters people ploughing the dirt while kite surfing, painting walls on trampolines and cutting ham with a lightsaber. It’s guaranteed fun.