Multi-tasking / J. Walter Thompson Barcelona
The most important holiday in Russia, after New Year's Eve, is Women's day on 8th March. MTS, the largest telecommunications company in Russia and CIS, decided this year to pay homage to women's ability to multi-task. To acknowledge all the hard routine work they often have to do, and encourage macho Russians to appreciate women's efforts on more than just the one day a year. The film stars Natalia Ishenko, the current world champion synchronized swimmer, well known in Russia.