Freixenet Spain - Freixenet Carta Nevada
Shakira: The Sun Comes Out / J. Walter Thompson Barcelona
After 33 years of celebrities starring the Freixenet’s Christmas campaign, in 2010, for the first time ever, we created a campaign not only to entertain society but to benefit society. We wanted to turn the most longed-for ad of the year into a message of optimism for everyone. And, as a company, to practice what we preached. In conjunction with Shakira and her Barefoot Foundation we evolved a campaign which had both, an artistic purpose -as a gift to the audience- and a social objective.
Massive impact in media. Over 22 million visits on YouTube. Free media coverage worth 7 million Euros.