Freixenet Spain - Freixenet Carta Nevada Reserva
The Key to Reserva / J. Walter Thompson Barcelona
The reinvention of a classic. 2007: Time to begin something that the audience chooses to spend its time doing. We put the star behind the camera. We move from advertising to content. We use TV not as an end but rather as a means to take the audience to the internet and the cinema. The epicenter of the campaign is a global premiere quality cinematographic product. One of the four most award-winning campaigns in the world in 2008. And one of the most award-winning Spanish campaigns of all time.