Nestle - Kit Kat
The new crispy break / J. Walter Thompson Russia
The new crispy break by KITKAT of Nestle and JWT RussiaIn August Russian TV-channels started airing a series of commercials to support the launch of a new KITKAT with improved recipe.
The improvement is about a more delicate chocolate and crispier waffles.
The whole advertising communication is traditionally based on the major KITKAT idea – the break that gets better with a KITKAT bar.
Young audience will appreciate both – set-up of the story (paintball range where two characters meet) and creativity of the main character.
The guy finds quite an unexpected way-out off a tricky situation with a help of a break with KITKAT.