Dunkin’ Española - Dunkin’ Coffee
ZP Coffee / J. Walter Thompson Barcelona
José Luís Rodríguez Zapatero (popularly known as ZP) is the Prime Minister of Spain and currently President of the European Union. In a well known TV programme a member of the audience asked him if he knew how much a coffee cost. ZP answered “0.80 Euros”. For most people this answer was way off the reality. For us it was an opportunity to do an eye-catching promotion for our client Dunkin’: “The ZP coffee”.