Coke Thirst / J. Walter Thompson Brazil
This year, Coke celebrated 100 years of the iconic contour. And Coke in Brazil wanted to also celebrate another iconic part of Coke. Its intrinsics sounds. They brief was to use these sounds to get people “Coke thirsty.” And they wanted to find a way to do this in cinema.
So who better than the experts in sound in cinema? Dolby.
We approached Dolby with the idea of creating a new trailer, only this time, the sounds would be based on Coke. The next steps would involve capturing all the spatial sound dimensions of a Coke bottle, inside of Dolby’s studios, utilizing the very latest in Dolby Sound technologies.This would be blended together with the visuals, created to replicate the journey of liquid, from Coke to glass.Finally, we put it all together, creating the newest trailer from Dolby. Only this time, the subject of the sounds would be Coke. This same trailer would be sent out to all cinema across Brazil alongside the feature attraction.