Political Furniture Project / J. Walter Thompson Brazil
At election time, thousands of sandwich boards used for political campaigns were illegally placed along streets all over the country. And after the elections, another wave of campaign material is destined to go to waste. However, a partnership between Mobilize Brasil, the main Brazilian portal for exclusive content on sustainable urban mobility, and architect and designer Mauricio Arruda can write a new ending to that story. With the creative support of J. Walter Thompson, the Projeto Mobiliário Político (Political Furniture Project) was developed. The idea is to provide the population with knowledge about design that allows them to transform sandwich boards used in political campaigns into useful household items.
To this end, tutorials were created to teach step by step how sandwich boards collected off the streets can be transformed, with the use of basic tools and a bit of time, into coffee tables, stools, clothes racks, towel racks, and end tables. However, this is about more than just acquiring new objects; the project sheds light on the discussion of the entire consumption chain of a product, clarifying the process from the start of production until the product is discarded.