BMW France - BMW 1 SERIES
FACE CITY / J. Walter Thompson Paris
To underline the communication campaign around the launch of the new BMW 1 Series, we conceived a daring viral device that sets the internet user in a unique world, and at is image, in resonance with the 3 lines of the new BMW 1 Series designed to suit all personalities. Based on the “New BMW 1 Series. Unique” signature, Face City offers internet users the possibility to drive in a world full of visual and audio personal references.