Nestlé - KitKat
Zeppelin Ultimate Break 2011 / J. Walter Thompson Paris
Winning 100.000 € to fly over the planet in a Zeppelin is great. Entering your instant win code from your kitKat on a dedicated website to participate is boring... To make it a fun a playful experience, we created a website on which people would discover our Zeppelin. It was out of air, and you had to pump it back up to get it flying. We used facebook connect to personalize the animations, and invented a way to use the computers microphone so that when people blew air into it, they blew air int the Zeppelin ! By creating this whole universe, people were doing more than typing a code in a box; they were having a real break.