WILL CONTINUE TO DRIVE SYNERGIES AND INTEGRATION
Johannesburg, South Africa (1 February 2017) — J. Walter Thompson South Africa has announced the appointment of Lesegokelame Modise to Managing Partner of the Johannesburg team, with immediate effect. Lesegokelame, or "Lame" as he prefers to be called, will work in close partnership with the team’s Executive Creative Director, Nick Liatos, to grow clients’ brands and businesses. The agency’s diversified and integrated offering is loved by clients, with commercial values and an “always on” mindset driving increased synergies and sustained momentum with engaged consumers.
Lame brings more than 15 year’s industry experience across sectors to his new role. During that time, he worked with the J. Walter Thompson company for five years, initially leading on the Telkom account, and then subsequently as Business Unit Director on Global Team Blue. Leading teams in other industry sectors, Lame’s portfolio of expertise includes Financial Services, FMCG, Alcohol, Telco, Tourism, Automotive and B2B, working with brands such as ABSA, Ford, SAT, SABMiller, Coca-Cola, Dulux, Nandos, Unisa, GCIS and Standard Bank.
Commenting on the appointment, Jim Faulds, CEO, J. Walter Thompson South Africa said, “Lame’s passion for technology and social progress, overlaid with an obsession for brand communication, are values he lives both inside the work place and away from it. An aspiring regenerative farmer and permaculture scholar outside his day job, Lame’s strategic thinking and decisive leadership are augmented by the inclusiveness culture he lives and practices externally. I sincerely look forward to seeing the Johannesburg team continue to grow and flourish under the collaborative Lame/Liatos partnership.”
“I believe South Africa, and Gauteng in particular, are hotbeds of innovation, development and growth” added Lame. “Cultures around the world are becoming increasingly urbanized, so we are in the most exciting of places to be, right here right now. And we need to leverage that, for our talent and for our clients - mentoring not only the leaders of the future, but finding the right brand solutions for a better and brighter tomorrow. “
A family man, Lame is married with two daughters and describes himself as old-school, managing work and the process of delivery in a way that delivers on excellence.
ABOUT J. WALTER THOMPSON COMPANYJ. Walter Thompson Company was founded in 1864 and has been making pioneering solutions that build enduring brands and business for more than 150 years. Today the company has evolved to include several global networks including J. Walter Thompson Worldwide, Mirum and Colloquial.
In the Middle East and Africa, J. Walter Thompson is one of the leading communication agencies in the region with 27 offices in 24 markets. The MEA region is structured to deliver communication based business solutions across all channels needed to successfully deliver the marketing plan. For more information, please visit us www.jwt.com/mea and follow us @jwtmea