Chief Strategy Office India / J. Walter Thompson Mumbai
I am and have been a hands on Planner. As a researcher, as a planner, as a planning head and as a marketeer I have tried to steer the course of categories and brands. I try to understand human nature and culture in its purest form. Wish, always, to do work that gratifies the people that consume it. Desire to make a difference, small or large to the world of people receiving the category, brand and communication. Prefer honesty and transparency over manipulative connections. Believe that consumers trust and choose, that which rewards them over that which dupes them. That understanding real needs and emotions leads to success. I have worked for 28 plus years in IMRB, HTA, HLL, Grey and now back at JWT. Ran a lodge for two years in the middle. Enjoy reading, cycling, movies, music, art, traveling. I have made a lot of friends at work which is the real reward of my working life. My husband Bunti and children Devika 24yrs and Gokul 20 years have contributed incalculably to who I am.