Group Planning Head / J. Walter Thompson London
Rachel has 8 year experience working client side (Reckitts, McVities, Allied Domecq) and over 14 years agency side working across automotive, pharma, FMCG and drinks. Increasingly, she chose to specialise in female insight.
Rachel is the original creator of our global initiative called Female TribesTM. A living breathing global study into thousands of women that looks at their attitudes to everything from religion, race, sex and marriage to careers, ambition and money.
She was also critical in creating Her Story: The Female Revolution. A documentary series which aired on BBC World News that highlights the idea of female capital (the value that women bring to the world as women) and tells the stories of the most influential women on the planet, from Hilary Clinton, Michelle Bachelet, to Geena Davis and Christine Lagarde.
She is a regular commentator on these issues recently appearing on London Live and LBC and writing for The Independent. (Her article on Not Moms was shared over 3,000 times). She is also writing a book, which creates a more progressive narrative on women in contemporary culture.