Unicharm - Sofy
Pocket Magic / J. Walter Thompson Shanghai
The campaign is based on the insight that while periods are a personal inconvenience, it can also bond women together.
Consumers who purchase "Pocket Magic" and scan the product with our app to unlock the AR animations. They can take & customize selfies, and share with friends on Weibo or WeChat. And also use the calendar tool to set up menstruation reminders so they’re never caught without a napkin again.