Shell - Shell Corporate
Global Energy Mix / J. Walter Thompson London
The 2012 ‘Global Energy Mix’ campaign is part of Shell’s ‘Let’s Go’ corporate brand initiative. The TV campaign shows a day in the life of three people in different parts of the world (US, China and Brazil) and the crucial role energy plays in their lives.
There is also an interactive video which can be found online. The digital work uses the narrative of the TV executions and allows the user online to decide where the action goes next.