Shell - Helix
Supercars / J. Walter Thompson London
Shell Helix has always focused on communicating the rational product benefits in a category where this is norm. To differentiate the brand, this campaign connects with people in an emotional way, by visualising how people feel about their car when they are using Shell Helix motor oil. Creating a world in which every car transforns into an amazing Ferrari supercar, the campaign leverages Shell's 60+ years partnership with Ferrari, showing the consumer benefit of this technical collaboration.