HSBC - HSBC Women's Champions
Neurogolf / J. Walter Thompson Singapore
Just as in golf where visualization is key to making impossible shots, success in life takes imagination too. To let our audience experience the power of the mind, we created the HSBC Neurogolf - the world’s first golf game that’s played using just one’s mind. The game leverages the technology named Electroencephalography (EEG) to accurately read what the mind is thinking. This game is experienced at multiple road-shows to promote the annual HSBC Women’s Golf Championship in Singapore.