Head of Strategy & Nestlé Ice Cream GBU / J. Walter Thompson Madrid
After studying Sociology in Paris Ugo started working in Advertising in TBWA along with one of its founders Claude Bonnange. After some years participating as strategic planner in client and New Business projects with different European offices Ugo moved to work in TBWA Madrid as Head of Planning in 1997.
He had the opportunity to work actively in the strategies of brands as Apple, Absolut, PlayStation and MacDonald’s.
In 2004 Ugo joined Delvico (agency that later on was merged with JWT) as Managing Director. Currently, Ugo is Head of Strategy of the group in Spain as well as for the Nestlé Ice Cream GBU.
Ugo is Italian but his French and Spanish are getting better than his mother tongue.