La Ciudad de la Raqueta
BallRocking / J. Walter Thompson Madrid
La Ciudad de la Raqueta tennis school wanted to remind over 2000 of the kids who train there, that playing tennis isn’t easy, but with a little dedication, anything can be accomplished. That’s why JWT created a guerrilla campaign at the school to surprise the kids when they came to train.
The action was based on a powerful insight: the tennis balls that go out and end up on the surrounding fences. JWT found a way to make these “misses” something positive. That’s how “Ballrocking” was created; Motivational messages inserted into a very unique format: the tennis balls that get stuck on the fences that surround the courts.
That way, each time one of the kids sends a ball out while training they will see a motivational message.