Nestlé - Nestlé Caja Roja
Besos / J. Walter Thompson Barcelona
"Kisses" is the new TV campaign for NESTLE CAJA ROJA within the "Get more than you give" concept. With the idea that the world is a collection of different kinds of kisses and all of them can be found in the new selection of NESTLE CAJA ROJA chocolates, they want to transmit two messages.
The parallelism between the variety of kisses that exist and the wide variety of chocolates in the new CAJA ROJA collection.
A kiss is a grand gesture of affection, the same affection that you get when you give or share CAJA ROJA chocalates with someone. That's why with NESTLE CAJA ROJA "You get more than you give".