Corona Tennis Tribute / J. Walter Thompson Madrid
CORONA TENNIS TRIBUTE captures the essence of tennis through the digitalization of three epic matches.
Using a software, specially designed for this, the trajectories of the ball have been tracked generating a 3D mesh that displays the whole data of the match: every service, point, or moment of the match stay registered in three different prints.
The result, an inconceivable project few years ago, today is a reality. Just to pay homage to tennis as it deserves.