This is Worth Celebrating / J. Walter Thompson Madrid
Campaign promoting the "Sorteo Extraordinario" the 75th anniversary of the lottery la ONCE. This will be a raffle of epic proportions, with huge cash prizes up for grabs. The concept of the campaign "This is worth celebrating" is based on the achievements of ONCE during its 75 years of existence, and is their way of thanking everyone who has helped make them what they are today. The TV spot conveys the start of ONCE in the late 30s and continues on to the present, highlighting the 50s, 70s and 90s. It shows how the company has been a part of and evolved alongside the spanish society thanks to the sale of its lottery tickets. The reconstruction of the different eras was carefully executed down to the last detail.