Every person is a number / J. Walter Thompson Madrid
Does every buyer know that behind each daily coupon, there is an ONCE affiliate with the same number? It is from this idea that the new ONCE campaign is born. Without a script or re-takes and in the style of a documentary, the campaign shows three daily coupon buyers, accompanied by the three affiliates who have the correspondent number. It is through these images that buyers discover the difficulties, the effort and vitality that moves these people every day. A campaign that shows the support and the services that the affiliates receive thanks to the daily purchase of the coupon.