UNICEF Spain - UNICEF
Kimbo / J. Walter Thompson Madrid
UNICEF needed to reinforce the commitment they have with children all around the world.
The organization rises public awareness of the needs of millions of children in the world. The challenge always is getting people to understand that a very little contribution can make a dramatic difference.
In this commercial, we used an old African legend and the NBA player Pau Gasol to create the story of Kimbo. The star goes to Africa to transmit his strength to the ones who need it most.