Corona Extra - Save The Beach
White Tide / J. Walter Thompson Madrid
Three years ago JWT and Señor Golwind created the Save the Beach platform for Corona Extra with the objective of preserving the beaches, one of the brands fundamental elements. In 2002, 300.000 people voluntarily traveled to Galicia to save the beaches by cleaning the oil spills after the Prestige disaster. 10 years later JWT created Save The Beach, and “Maria Blanca”, a tribute to the volunteers which consists of a 30 minute documentary directed by Isabel Coixet. JWT also created a website which serves a virtual monument that displays the longest panoramic photo in the world.