Nestlé - Nestlé Extrafino
"Extrafinos con lo nuestro" / J. Walter Thompson Barcelona
Nestlé Extrafino, the leading chocolate brand in Spain, has trusted JWT with the creation of its new campaign. It’s a relaunch of the historical brand, with a new emotional approach that reflects the values of the Spanish culture. The campaign is centred on the “Extrafinos con lo nuestro” concept, meaning: “we’re very selective about what’s ours”.
To be “Extrafino” means to be selective of the things we enjoy, focusing on every detail and valuing quality. It’s our personality. It’s enjoying what we like, just the way we like it. It’s being “Extrafino” (Extra thin), like our chocolate. That’s why Nestlé Extrafino elaborates each and every one of their products the way Spanish consumers enjoy them.