One Day - 11/11/11 / J. Walter Thompson Madrid
Who has never said the phrase “one day…” followed by some of his dreams and aspirations? The exclamation “One day..” is the starting point for the campaign created by JWT for the unique prize draw that will be celebrated on the 11/11/11. This is an exceptional event, not only because of the date on which it will take place, but also due to the quantity of prizes that will be handed out. Amongst them, we have a prize of 11 million euros and 11 prizes of 1 million euros each. For this reason, the agency aims to transmit the immense joy that this lottery generates with its new campaign. In the ads and materials that have been developed, the unique and spectacular staging literally transforms dreams into reality.