Corona Extra - Corona
Perspectives / J. Walter Thompson Madrid
JWT has created for Corona Extra, premier partner of the ATP World Tour, a web page that pays tribute to tennis by recalling three major matches of recent tennis history. There are some matches that make fans get up from their seats; that thrill viewers so much that it makes them sweat without even playing. JWT thought it interesting to interact with these matches and to look at them from any perspective. Even from within the match itself. It seems incredible, but that is precisely what you get with Perspectives http://coronaperspectives.com/, a project in which the studio Espada y Santa Cruz was in charge of the technical development.