UNICEF Spain - UNICEF
School Land / J. Walter Thompson Madrid
School Land is the school that is built on Facebook and becomes a reality in Zambia. It refers to a Facebook application where each user can donate a school object, from a book to a tile for the roof. The funds obtained will finance a project reconstructing schools in the region of Luapula, Zambia. In School Land, every object that you buy virtually becomes a reality.